Footballers4Change is a unique online platform offering pre-loved clothing items gifted by iconic footballers and their families. Items range from kit, designer wear and children’s clothing. Proceeds go to a charitable cause of the families choosing.
By combining the far-reaching power of football, the generosity of the players and the love of the fans we are able to add priceless value to a piece of clothing by attaching an idols story to it. This way not only do we tackle sustainability by dramatically extending the life of clothing, but we are also creating a revitalising force for change by giving much needed attention and funds to the participants chosen charitable cause.
We see no borders, believe in no barriers, and are united in our ability to turn surplus into silver and pre-loved gear into gold.
We aim to enable high profile names and brands to donate their pre-loved items to benefit their preferred charities and causes. With this expanse of co-operation, we can shift consumer thinking to embrace pre-owned clothing whilst promoting ever greater sustainability, equality and charity.
It’s All About The Story
Too often, guilt and fear are used to lure people into participating in a charitable cause or making the world more sustainable. Footballers4Change wants to use the power of positive stories to make it fun and rewarding to be good! Stories about high-profile individuals, stories around the gear and clothing, and possibly even stories of the fans that score the winning bids on premium items which will make this beneficial initiative inspiring and fun. We seek to change minds, hearts and behaviours through creative competition, not coercion.
Benefit to participants
Participating players and their families have a chance to set the trend for greater social responsibility through their philanthropic donations and their support of a charitable cause of their choosing. Footballers4Change offers sport personalities to have an inspiring and leadership role even off the field.
Our mission is to maximise the value of pre-loved and unwanted possessions and to transfer as much of that value to the chosen charities ensuring long term engagement of the participants through positive PR.
A Truly Sustainable Mindset
While we are at the beginning of adding a transferrable value to a person’s emotional connection to an item, ultimately we want to promote and practice a truly circular economy by eliminating waste and re-using all products’ materials. Our ultimate aim is to turn the damaging impacts of unwanted clothing into restorative ones. For instance, we soon will allow customers to sell their purchased items back to us, and we are looking into a creating a resale function in the near future. We are also exploring possibilities with innovating recycling partners to turn clothing items at the end of their lifecycle into usable fibres.
It is never straight-forward to properly measure sustainability. However, by using a variety of sales reports, we can get some idea of how much waste we’ve rescued from landfill sites. At the other end, we rely on our charitable partners to report on what the impact was of the donations provided and how the money was spent. We will communicate all of this as clearly and transparently as possible to everyone involved.